What’s Snoo: 20th Cakeday Contest

To mark Snoo’s 20th cakeday, Reddit launched a 10-day community art contest in r/Snoo designed to drive engagement, creator participation, and long-term community growth.

The activation generated 900K+ visits, 16K+ net community growth in six days, and over 2K user submissions during the event. Momentum sustained post-campaign, with the community averaging 200 posts per month, 5K+ visitors per week, 550+ weekly contributors, and 6K+ new active members, demonstrating durable engagement beyond the initial moment.